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Metrics
The use of different forms of data and some of the main collection techniques for measuring the impact and effectiveness of internal communication.
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“IC metrics such as Pageviews can be interesting and give indications of employee behaviour, but unless placed in a wider context, they may be misleading.”
Newsweaver.com
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“Effective measurement is still being spoken about as if it is the holy grail.”
Helen Deverell Communications
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