Professional development

Professional development

Improving and increasing employee capabilities through access to education and training opportunities in the workplace, externally, or through watching others perform on the job. Professional development helps build and maintain morale of employees as well as attracting higher quality staff to the organisation. Sometimes called staff development.

Why professional development?

The full and original article was published PD How2

You need to take ownership of your career and its continuing development, as the job market is always changing and you may no longer be able to rely on your employer to identify and satisfy your development needs. The effect of such changes has increased the demands on professionals to maintain documentary evidence of their continued competence. You should be developing a personal portfolio of your professional activities and their relevance to your current job and your continued career as well as future ambitions.

By taking ownership of your career and focusing your professional development you will:

  • Be better able to recognise opportunity;
  • Be more aware of the trends and directions in technology and society;
  • Become increasingly effective in the workplace;
  • Be able to help, influence and lead others by your example;
  • Be confident of your future employability;
  • Have a fulfilling and rewarding career.

The full and original article was published PD How2

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Credit: CIPR: Professional PR Diploma

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