Desk review

Desk review

An analytic process that uses specified documents as its data rather than field-work research.

Strategy Steven explores 6 reasons why secondary research is conducted, and how it is typically used in today’s work environment.

Credit: 6 Reasons You Should Do Secondary Research

Resource Link

The advent of the Internet has changed the face of desk research. We now have easy access to more information than ever before. This video looks at how business intelligence can be gathered through online sources such as social networks and competitor websites.

Credit: B2B: How Technology Is Changing Desk Research

Resource Link

Thanks for stopping by!

Discovered, created or written something great that links to this element? Share links, articles, videos podcasts or infographics here.

Fill in your details and tick which resource you'd like to share.

Contribute a resource

Enter the resource below

Your privacy matters. We will only use the data you supply to send you elements of IC resource updates.