Corporate social responsibility

Corporate social responsibility

Internal communications is important to the success of corporate social responsibility and employee volunteering initiatives within an organisation. Organisations that align their initiatives with business priorities and invest in a structured program increase their chances of success. Internal communications can help change the skepticism associated with corporate social responsibility. Companies wishing to make an impact with their CSR initiatives need to align their employees by sharing their philosophy, demonstrating commitment and reinforcing consistent messages.

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Credit: GB Sense

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Alex Edmans talks about the long-term impacts of social responsibility and challenges the idea that caring for society is at the expense of profit.

Credit: The social responsibility of business | Alex Edmans

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