Brand is about creating a true impression of what the company stands for, and then delivering on that impression. Employees are brand ambassadors and can deliver the promises that a brand makes to its customers. Involving employees in how to do that through effective internal communication is a productive way of guaranteeing a differentiated customer experience and achieving overall business objectives.

So what is branding? And why is it so important for your business?

The full and original article was published on Wurkhouse

A common misconception is that branding is simply a logo or graphic, however it goes far beyond this. Branding involves every aspect of a customer’s experience, from your logo to your website, your social media posts, staff uniforms and advertising; it even encompasses the way in which you answer the phone to how you interact with customers.

In a nutshell, a brand is the way in which your customer perceives you. This includes everything they think they know about your brand- both factual info, such as the bright yellow packaging, and emotional info, for example, it’s luxurious.

A good brand won’t manifest overnight- it’s a result of a meticulous planning and development, which is why many start-ups and small businesses neglect it without realising the impact it has.

5 reasons why branding so important:  

  1. Branding promotes recognition
  2. Your brand sets you apart from the competition
  3. Strong branding generate referrals
  4. Branding sets expectation
  5. A strong brand adds value


The full and original article was published on Wurkhouse

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