The objective of most internal communication is to change perceptions, attitudes or behaviours of employees. Therefore, it is valuable to identify and measure factors such as: What changed? Was there more or less of a particular behaviour? What is now different?
Priya Bates with Inner Strength Communication
Priya Bates is the President of Inner Strength Communication, a Toronto-based agency that focuses on engagement, branding and training from the inside out. In the episode of ICology, Priya shares her insights on the role communicators should play with change. It may be a bit cliché, but “change is inevitable” and communicators must be ready to help its organization through change. Change comes in many flavors and communicators need to have a healthy appetite.
Credit: ICology: Change communication and internal comms
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